Meet The CEO

I created this clothing line for my daughter and yours. I wanted them to have the opportunity to see themselves represented in the clothing they wear and see beautiful pictures of black girls dressed like royalty. My hope is that it eases the frustration we feel as mothers when we shop for our babies and see them gravitate towards the blond hair, blue eyed images of princesses they see, because they cant find themselves. I hope this line helps to change that. Even if it's only a baby step. Here's to this line growing and blossoming and reaching the homes of little black girls all over! Because she's ROYALTY!


Donnesha (Ella Soul) Williams